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Apple announced three new iPhones earlier this month, but according to ICT analyst Arthur Goldstuck, their new line does not offer anything new.
26 September 2017 · Isabelle Coetzee
Apple announced three new iPhones earlier this month, but according to ICT analyst Arthur Goldstuck, their new line does not offer anything new.
“There is no remarkable innovation in the new range, with the supposedly game-changing wireless charging feature already available in the last three generations of Samsung flagship phones,” Goldstuck explained.
He added that both Samsung and Huawei already offer the edge-to-edge display, which allows a larger display on a smaller device.
Besides this, Goldstuck pointed out, “The dual camera allows Apple to catch up to Huawei and Samsung, but certainly not overtaking them.”
Their new range includes the iPhone X (pronounced as “ten”), the iPhone 8, and the iPhone 8 Plus.
They all offer the following features, with only small differences between the iPhone 8 and 8 Plus:
The iPhone X also offers these additional features (click on links to see videos illustrating each feature):
According to Goldstuck, the new iPhone range nonetheless has a greater undertone of value compared to other phone brands.
“It remains the dominant brand in the USA, which in turn dominates mass media perception of technology and gadgetry. As a result, the iPhone remains the most aspirational phone brand globally,” he said.
“People who have bought deeply into the Apple ecosystem will pay almost anything to get the latest flagship device. The fact that they have been willing to pay a premium in the past means they will be willing to do so again with this one,” he added.
Goldstuck estimates that the iPhone 8 and 8 Plus will cost between R15 000 and R20 000, and the iPhone X could go for anything above R20 000.
He speculates that there is a shortage of OLED displays for the iPhone X, and that Apple is purposefully overpricing it to keep the demand in line with the phone’s availability.
“In effect, this suggests Apple can charge what it likes and people will still buy the device in enough numbers to maintain its targets,” said Goldstuck.
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