You can simply ask. Phone your bank’s call centre and ask for interest rate review. Unfortunately, however, there is no guarantee that you will actually qualify for an interest rate reduction. Interest rates are often determined by your individual risk profile and if this has not improved significantly you are unlikely to receive a reduced rate. This risk profile is a comprehensive view and therefore paying your account on time every month is unlikely to change your risk profile enough to warrant a decreased rate. If you have missed a payment on any of your accounts (not only with the bank where you hold the card) there is a chance that your risk profile could have worsened and that you won’t qualify for a reduced rate. Note that some products have interest rates that are not personalised. If you have a product like this you can still ask for your rate to be reviewed bearing in mind that the rate might or might not be adjusted. It is worth trying to find out.
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